Seungmin Becomes Global Ambassador for Burberry

Stray Kids’ Seungmin Becomes Global Ambassador for Burberry

Stray Kids’ main vocalist, Seungmin, has officially joined the ranks as a global ambassador for Burberry, announced on June 17, 2025. With his clear vocals and visual presence, Seungmin brings an authentic and sophisticated energy to the British fashion house that perfectly complements its evolving style ethos.

Ambassador Highlights

• Burberry praised Seungmin for “breaking boundaries in both music and fashion” and resonating with the brand’s creative vision.

• Creative Director Daniel Lee celebrated the collaboration, calling Seungmin’s passion and style inspiring for the brand’s future.

• Seungmin expressed his gratitude, saying it’s “an honor to become an ambassador for Burberry, a brand with such rich heritage and a strong identity”.

Style & Campaign Vibes

The partnership was launched with Burberry’s 2025 Festival campaign, where Seungmin showcases iconic trench coats, check jackets, and the brand’s timeless British flair. A behind‑the‑scenes look even reveals his playful charisma behind the camera - demonstrating how seamlessly he merges K-pop stage presence with luxury fashion.

Why It Matters

Seungmin’s appointment highlights how K-pop idols are increasingly shaping global luxury branding. He joins a notable group of members from Stray Kids - like Hyunjin (Versace), Bang Chan (Fendi), Felix (Louis Vuitton), and I.N (Bottega Veneta/Damiani) - who are breaking cultural and fashion barriers worldwide.

The Future of K-Pop Meets Fashion

With his warm charisma and self-assured style, Seungmin takes his well-deserved place within the prestigious Burberry family. This move reinforces the growing narrative that K-pop stars are not only musical trailblazers but also key players in global fashion culture.

Stay tuned for exclusive campaign looks, ambassador insights, and more in-depth coverage of K-pop’s luxury fashion footprint.