RM of BTS Named Global Ambassador for Samsung Art TVs
Fresh from completing his military service, BTS leader RM (Kim Nam-joon) is reconnecting with his deep love for art—this time as the global ambassador for Samsung Art TVs
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RM of BTS Named Global Ambassador for Samsung Art TVs
Fresh from completing his military service, BTS leader RM (Kim Nam-joon) is reconnecting with his deep love for art—this time as the global ambassador for Samsung Art TVs. The announcement dropped in mid-June during Art Basel 2025 in Basel, Switzerland.
What This Role Involves
RM will guide Samsung Art Store users by sharing personal reflections and commentary on carefully selected artworks, bringing a unique, idol-informed perspective to a tech‑art experience. When asked about the collaboration, RM described engaging with art through Samsung Art TVs as “like having a silent conversation,” and called it a way for more people to "connect with art in their everyday lives".
Why It Matters
Art & Accessibility – With 3,500+ high-resolution art pieces available through the Art Store, RM’s insights aim to inspire both K-pop fans and art lovers to explore and appreciate global creations.
Tech Meets Culture – Samsung Art TVs, including Neo QLED, The Frame Pro, and others, now double as digital galleries in your living room—bringing curated art into daily life.
A Natural Fit – RM’s passion for museums and contemporary artworks—not to mention his private collection—makes him a compelling voice to champion cultural curiosity and new perspectives.
Whether you’re an ARMY or an art enthusiast, RM’s new role bridges the worlds of K-pop, culture, and tech—showing that art can be a personal language accessible to all.
Check out one of The Frame TVs here: