Louis Vuitton x Felix: The Silver Lockit Collaboration

Louis Vuitton × Felix: The Silver Lockit Collaboration for a Cause

On July 2, 2025, Louis Vuitton unveiled its latest Silver Lockit Collection featuring Felix of Stray Kids, who joins as both a House Ambassador and UNICEF Goodwill Ambassador for Korea. Crafted from recycled silver with the signature miniature lock charm, each bracelet or pendant helps drive Louis Vuitton’s continuous support for global children's programs.

A Brand with a Mission

Launched in 2016, the Silver Lockit initiative has become synonymous with both elegance and philanthropy. Traditionally, each purchase contributes $100–$200 to UNICEF, aiming to fund education, healthcare, and emergency support for vulnerable children worldwide.
This year, Louis Vuitton continues its dedication to impactful design, uniting luxury and social responsibility.

Why Felix Was Chosen

The campaign announcement introduces Felix as a natural fit: a beloved global idol known for his generosity, empathy, and stylish influence. As both LV Ambassador and UNICEF Volunteer, he embodies the values that Silver Lockit stands for.

Images shared by Louis Vuitton and on Instagram show Felix effortlessly wearing the Silver Lockit pieces. The posts spotlight:

• A delicate silver padlock pendant on a black cord

• A matching lock-themed bracelet
  Visually, they capture elegance, unity, and silent strength.
  
  

Mark the Date

The Silver Lockit x Felix collection is expected to launch globally July 18, 2025 at Louis Vuitton boutiques and online. Stay tuned for exact availability and get ready to support a meaningful cause while styling with purpose.

Fan Reaction

In the Stray Kids subreddit, fans celebrated the collaboration:

“Sparkle for a good cause! … Made out of recycled silver and featuring the iconic miniature lock, $100 is donated to UNICEF while $200 is donated for each purchase …”

Across social platforms, excitement is already building as the fandom rallies around Felix’s stylish advocacy.

Why It Matters

• Purpose-driven luxury: The collection blends craftsmanship with charity

• Authentic ambassador: Felix’s ongoing volunteer and ambassador roles give personal depth to the initiative

• Global impact: Each piece contributes real support to children's health and education
  
  

Final Thoughts

Louis Vuitton’s Silver Lockit x Felix campaign is more than a fashion statement—it’s a statement of care, community, and conscientious influence. If you’re looking to make a stylish impact with real-world benefits, this collection hits the mark.

Stay tuned for launch updates, styling ideas, and campaign features—this is luxury that wears well and does good.

Check out current collection here: