Lee Know Officially Made Gucci Ambassador
From the stage to the runway, Lee Know proves once again that he’s more than just an idol—he’s a style icon in his own right
COLLABORATIONSSTRAY KIDSLEE KNOW FASHION


Lee Know of Stray Kids Officially Joins Gucci as Global Ambassador
Stray Kids’ all-rounder Lee Know has just stepped into the world of luxury fashion in a major way - he’s been officially named a Global Ambassador for Gucci. Known for his sleek, effortlessly chic style and confident stage presence, Lee Know is a natural fit for the Italian fashion house’s timeless yet innovative identity.
The Announcement
Gucci made the news official in June 2025, sharing stunning campaign images that highlight Lee Know’s sophisticated aura. Dressed in classic Gucci tailoring with subtle modern twists, Lee Know embodies the perfect balance of elegance and edge that the brand is known for.
This appointment follows his appearances in Gucci pieces during Stray Kids’ recent global promotions, where fans and fashion critics alike praised his standout style.
Why It’s a Perfect Match
Lee Know’s versatility in both performance and fashion aligns seamlessly with Gucci’s creative vision. His ability to blend refinement with bold individuality makes him an ideal ambassador as Gucci continues to engage new generations across the globe. With Lee Know onboard, Gucci strengthens its ties to K-pop’s powerful cultural influence.
From the stage to the runway, Lee Know proves once again that he’s more than just an idol - he’s a style icon in his own right. Stay tuned for his upcoming Gucci campaigns and collaborations, and expect plenty of showstopping looks ahead.