Jin Embraces Brand Ambassadorships

Each partnership resonates with a different facet of his persona—from high-fashion to wholesome charm

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Jin of BTS Embraces 2025 with a Wave of Brand Ambassadorships

Since concluding his military service in June 2024, Jin has maintained a dynamic presence - not just musically, but also as the face of several global and lifestyle brands in 2025.

Gucci Global Ambassador

Jin took center stage at Milan Fashion Week for Gucci’s Fall/Winter 2025 show, dressed in a statement look complete with the classic Horsebit 1955 bag. As Gucci’s global brand ambassador, he continues to elevate the brand’s luxurious and modern image.

Fred Jewelry Global Ambassador

In early 2025, Fred welcomed Jin as its new global brand ambassador, showcasing him alongside their signature creations and spotlighting his refined aesthetic as perfectly aligned with the brand’s luxury image .

Alo Yoga Global Ambassador

October 2024 brought another elevation for Jin, this time with Alo Yoga. In their global campaign, he emphasized mindfulness, balance, and mental and physical well-being; values deeply aligned with the brand as it expanded with a flagship store in Seoul in 2025.

Otoki Jin Ramen Global Ambassador

In a fun twist, Jin’s image now graces Otoki’s Jin Ramen packaging. The February 2025 campaign spans Korea, North America, and Southeast Asia, complete with collectible stickers featuring Jin’s Wootteo avatar - highlighting his charm beyond fashion.

Why These Partnerships Matter

  • Fashion Revolution: Jin’s ambassadorships with Gucci and Fred align with his charismatic, visual presence and strengthen his influence in luxury.

  • Lifestyle & Wellness: His role at Alo Yoga reflects a growing trend among K-pop idols promoting mindful living and self-care.

  • Cultural Embrace: With Jin Ramen, he connects with audiences in a playful and culturally resonant way, extending his impact beyond music and fashion.

In Summary

Jin’s brand affiliations in 2025 reflect his evolving role as a global icon: from luxury runways to health-conscious lifestyle campaigns, and even everyday comfort food. Each partnership resonates with a different facet of his persona - from high-fashion to wholesome charm - demonstrating why Jin continues to captivate audiences worldwide.