Han Jisung Fronts New Dior Sauvage Campaign

Han Jisung of Stray Kids Fronts New Dior Sauvage Campaign

Stray Kids’ multitalented rapper and producer Han Jisung has officially stepped into the world of luxury fragrance, becoming the new face of Dior Sauvage. Known for his magnetic stage presence and emotional depth, Han brings a fresh and rebellious energy to Dior’s iconic scent.

The Campaign

In the new campaign visuals, Han embodies the raw, untamed spirit of Dior Sauvage, pairing the fragrance’s bold notes with his natural charisma. Set against dramatic landscapes and moody lighting, the imagery captures Han’s duality—fierce yet thoughtful, wild yet refined.

With his effortlessly cool style, Han showcases the Sauvage identity: a scent for those who carve their own path and defy expectations. The collaboration highlights his versatility, as he seamlessly bridges K-pop’s boundary-pushing attitude with the timeless allure of Dior.

Why It Matters

Han’s partnership with Dior marks another milestone in Stray Kids’ growing influence in the luxury fashion and beauty world. It also reflects the increasing presence of K-pop artists as global ambassadors for major fashion and beauty houses, blending music, identity, and artistry.

Whether you’re a fan of the fragrance or Han himself, this campaign is a perfect fusion of K-pop power and high-end sophistication.

Check out the Fragrance here: